dinar.
12 years shaping fintech products, building design orgs from zero, and turning complex B2B systems into experiences that ship and scale.
I work at the intersection of strategy and craft — turning cross-domain complexity into scalable UX architecture, aligning product & engineering around clear decisions, and shipping systems that hold up over time.
Built design functions from scratch twice, shaped product direction across payments, accounting, lending, and AI-powered workflows.
Open for leadership & senior IC product design roles
European fintech for SMBs: multi-banking, payments, cards, accounting and AI-assistant in one product. 100K+ clients across 5 EU countries, €300M+ raised, 500+ employees.
Finom — European fintech for small and medium businesses: multi-banking, payments, cards, accounting and AI-assistant in one product. Key markets: France, Germany, Netherlands, Italy, Spain.
I joined Finom at an early stage when there was no design function. For the first months I was the only designer: simultaneously shipping key product tasks and establishing quality standards that the growing team would build upon.
Quality infrastructure — principles, patterns, and culture that enabled the team to consistently deliver strong design at scale.
Design organization from first decisions and processes to a full team.
At peak — 13 designers (8 product, 5 marketing) with parallel responsibility.
Involved at task framing, concept, and design review stages. Domain designers carried solutions to production.
Visual language integrity, UI quality, and design system evolution across product and brand.
When I joined, there was no design as a system: no unified UI principles, no design system, no clear workflow with product, engineering, and QA. Meanwhile, the product was evolving fast, and fintech doesn't forgive errors or inconsistency.
I built an environment where quality and speed scale together. Started alone, for several months handled all design myself. As the company grew, assembled the team: led search, selection, onboarding, and development.
Domain designers assigned to verticals, leading initiatives end-to-end.
Brand communications, growth, and marketing surfaces.
One design system and one visual language for product and brand.
Domain autonomy without quality erosion: local team speed + unified user experience.
At Finom I influenced results through UX architecture, patterns, and execution quality that withstood product and team growth. My focus — turning complex fintech scenarios into solutions that can be repeated, evolved, and shipped without losing integrity.
Turn ideas into clear problems, scenarios, and success criteria aligned between product, design, and engineering.
Formulate UX models and system patterns before the team goes into UI details.
Maintain execution level and consistency so decisions don't depend on individual "taste".
Take on the riskiest zones — where one scenario passes through multiple domains, roles, and states.
I used AI not as a "feature" but as a way to change interaction with the fintech product. Two manifestations: AI Accounting (production, Germany) and AI Assistant (concept, in development).
Context: SMB accounting often looks like constant "background debt": deadlines, scattered documents, unclear categories, endless clarifications. We built an experience that removes routine and partially takes over the bookkeeper role where automation is possible.
My contribution: UX and architecture design at the early stage. Making the process clear and manageable: so the user sees what to do next, why it matters, and what the result will be.
User uploads a document, system fills categories and suggests results for review.
Collects missing context and asks clarifying questions on its own.
Deadlines, obligations, and statuses in one place with reminders.
Once a week — a short action list for documents and categories where automation isn't confident.
Report forms as a draft that just needs review and submission.
Context: As Finom grew, users found it harder to locate features and solve individual problems. This increased support load and heightened questions about pricing transparency.
Idea: Create an "intent-first" entry point — a layer that knows product context and the specific business, guiding toward task resolution in plain language.
My contribution: Designed the concept and UX architecture as a cross-product layer: scenarios, responsibility boundaries, and trust patterns.
I designed the unified cash flow management experience: from receiving money through invoices to closing transactions with documents. Not just "store documents" — keep the financial picture under control.
Clear logic (including by amount) and explainable rules.
Override links and correct results when automation is wrong.
UX for cases where the match is non-obvious or data is insufficient — as a default scenario.
When I joined, the design function didn't exist. Today Finom is a multi-product fintech with multiple domains and dedicated AI initiatives.
Business bank and digital banking platform for SME. Pioneering digital-first banking for small business.
Mobile product for a social/community platform.
End-to-end UX/UI, user research, interaction design, prototyping and usability testing.
Educational mobile app making complex medical anatomy accessible.
Intuitive information architecture, interactive learning flows, and mobile-first design approach.